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India’s top bathroom distributors

India is enjoying a boom in construction with a huge variety of projects, from residential to commercial and beyond, requiring quality sanitary ware. This growth in the construction industry is creating amazing opportunities for international bathroom manufacturers and suppliers.

But as with any market, knowing where and how to get your taps, ceramics, showers and other bathroom products into showrooms and projects is hugely important. Here are profiles of some of India’s main distributors so you can take a leap into India’s growing sanitary ware market.



Decorals is a brand with over 25 years’ experience of importing and distributing quality sanitary ware. The company acts as a key distributor of many international brands including American Standard and Toto.

As well as offering online shopping covering the entirety of India, Decorals also runs three show rooms: one in Delhi and two in Hyderabad. A notable service the company offers is the option to buy in bulk allowing customers to purchase large quantities of sanitary ware in one transaction.



Specialising in luxury and high-end products, FCML is one of the highest regarded distributors of bathroom goods in India. The brand currently enjoys international renown after winning the coveted “Best Showroom” Award for two consecutive years in 2011 and 2012 at the Cersaie Fair in Bologna, Italy.

As well as acting as a retailer for a wealth of international brands, including a strong selection of Italian manufacturers such as Bisazza, FCML also offers exclusive hotel supply offers and warehouse sales. FCML enjoys a strong online presence and has showrooms in Delhi, Mumbai, Hyderabad and Chennai.

ABC Group


The ABC Group is unique amongst the other suppliers profiled here as it boasts its own dedicated logistics and supply chain division. Despite originating from Qatar, ABC has emerged as one of the leading importers of internationally sourced sanitary ware in India – representing brands such as Roca and Grohe.

In addition to boasting a logistics fleet, a number of showrooms are available for shoppers across the country.  Warehousing is another key area of ABC’s operation, allowing foreign firms access to a strong distribution network making Indian success a very real possibility.



Although not a bathroom distributor itself, Snapdeal makes this list as one of India’s largest e-commerce platforms, offering over 15 million products across 500 categories. Sanitary ware and bathroom accessories are amongst the brand’s main products and a huge variety is available to Snapdeal’s millions of customers.

E-commerce is a growing fast in India. The market value has been projected by Morgan Stanley Research to be worth a total of $119 billion by 2020. International manufacturers will need to embrace India’s e-commerce market – and distributors that use it well – if they wish to secure a slice of this potentially massive revenue stream.

Bharat Sanitary Stores (BSS)


With two large showrooms in Mumbai, an e-commerce presence, and over 70 years’ experience in bathroom ware imports, BSS is a solid, dependable firm for foreign companies to deal with. What sets them apart from other companies is its strong links with a variety of key construction players including developers, contractors, architects and even government agencies.

Amongst BSS’ premium partners are Duravit and Ottone Meloda. BSS offers products for all price ranges, so international companies looking to break into the Indian affordable housing market should take note. 

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